Your Managed PPC Campaign includes the following services. If you already have a campaign in place we will analyze and update it with the following items: 

• Set up your Adwords and Analytics account. Define geographic preferences.
• Set up your campaign reporting and submit to you on a regular basis.
• Define your Adwords campaign(s) with an appropriate number of ad groups and ads.
• Define “conversion” goals if appropriate.
• Conduct initial keyword research. Review for keyword relevancy, negative keywords and provide competitor keyword research. We will consult with you on the initial terms plus conduct our own research.
• Define initial click-through bid pricing for each keyword and adjust based on your Adwords and Analytics reports to achieve top search engine rankings.
• Coordinate results with your SEO campaigns if applicable.
• Carefully review your PPC campaign results with you on a monthly basis. We will then apply this information to make updates to your campaign for the following period.